Sophia Naureen Ahmad
Color is my language.
CURRENTLY
I work at Nike as a Color Designer II for Women’s Fitness Apparel.
I’m the co-author of the book, Fashion Palettes, published by Hoaki Books (2024). Available wherever books are sold!
I'm a colorist, designer, writer and image-maker with 14 years’ experience working with global brands in the fashion, footwear and product space.
I specialize in communication through color. Color is my language and central to my work.
With roots in fashion, I’ve brought my skill set to brands in multiple industries, including publishing, technology, education, food and consumer electronics.
My strengths lie in my intuition, curiosity and ability to communicate, be it through words or images.
Through work, my highest aims are to find new points of view and to connect with others, by creating experiences that feel inspiring and emotionally resonant.
I’m open to all creative opportunities — please reach out if you’re interested in collaborating.
BRANDS I’VE WORKED FOR + WITH
APPAREL + FOOTWEAR
Nike, New Balance, Alice + Olivia, dELiA*s, American Eagle, Target, Express, Victoria’s Secret, Macy's, Kohl’s, JCP
COLOR + TREND FORECASTING
Trendstop, Seymourpowell, The Ideatelier, Sophicolor, Somethink
TECHNOLOGY
ONE (Our Next Energy), FOSOO
SPECIALTIES
COLOR
Palettes, Stories, Application, Naming, Matching
TREND
Forecasting, Reporting, Research, Analysis, Concept, Ideation, Direction
DESIGN + VISUAL
CMF Design, Brand Identity, Moodboards, Image Research, Photography
COMMUNICATION
Copywriting, Editing, Social Media Content and Strategy, Speaking, Teaching, Mentorship
SPEAKING ENGAGEMENTS
UNIVERSITY OF VIRGINIA — Virtual Panel, Threads of Success: Navigating the Fashion World (2025)
GIRLZ BY DESIGN — Virtual Workshop, Color and Branding (2020)
EDUCATION
Politecnico di Milano, Master in Color Design and Technology.
Parsons School of Design, AAS in Fashion Design (AAS Dean’s Scholarship).
University of Virginia, BA in Art History.