ASICS — SS22 Footwear Color + Materials Design
Background image by Maria Zaitseva.
BRAND: ASICS | asics.com | Boston, MA
DATE: 2020
INDUSTRY: Footwear — Men’s, Women’s
PROJECT: I designed this project for ASICS. Line art and design brief were provided by ASICS.
DELIVERABLES: Color and Materials Design, Moodboards, Concept Ideation
COLOR + MATERIAL CONCEPT — Gel-Kayano 26
DESIGN BRIEF: Optimistic, Unique, New Energy | Price Point: $160