FOSOO — 2021 Oral Care Color Trends
Image via fosoo.com
BRAND: FOSOO | fosoo.com | Shenzhen, CN
DATE: 2020
INDUSTRY: Consumer Electronics — Personal Care, Oral Health
ROLE: Color Consultant
PROJECT: FOSOO approached me to select a range of colors for a new electric toothbrush, targeting youth in the U.S. and Europe. The brand’s aesthetic direction is 'young, soft, simple and beautiful'. The market for premium oral care products has seen significant growth during the pandemic era. Knowing that consumers are more savvy and selective than ever, I approached FOSOO’s electric toothbrush as an object that is integral to the home and bath setting. I selected colors that feel harmonious with existing environments, colors to live with long-term. This resulted in a cool, gentle palette for 2021.
DELIVERABLES: Color Trend Research
TESTIMONIAL: “We really like your colors. Thank you very much for your great work”.
— Sunny Chu, Marketing Manager at Wellon Tech
MY COLOR RESEARCH
Four key color moods, researched and presented by me. I followed the client's direction of "young, soft, simple and beautiful'.
FOSOO ELECTRIC TOOTHBRUSH COLLECTION
Final color selections and product designs by FOSOO, released in Spring 2021. Images courtesy of FOSOO’s Instagram.
