NEW BALANCE — The Power of Color

BRAND: New Balance | newbalance.com | Boston, MA
DATE: 2020
ROLE: Design Apprentice — Concept, Color and Materials
PROJECT: For my final project, I created a special report exploring the use of color in sport, wellness, design + technology. My intention in creating this 40 page presentation was to offer an informative and inspirational reference tool to Design and Product teams. Sources are available in a PDF (scroll to bottom of page).
DELIVERABLES: Ideation and Research, Trend Reporting, Layout Design, Copywriting
RECOMMENDATION: “Her professionalism, passion, creativity, and ability to clearly communicate innovative ideas through images, color, and copywriting is what stood out to me the most ... Sophia has a natural curiosity and is very dedicated to the work she takes on, she demonstrated an ability to understand consumers and culture, to see the world through their eyes, and design accordingly. Sophia has a real talent for creating a concept and a supporting strategy for how that will translate to different areas of a brand. She is also highly skilled as a presenter, she has a very natural style of presenting that delivers complex creative, inspirational work in a very logical and easy-to-understand manner. I would recommend Sophia for any position in Trend, Concept or Color - she is such a pleasure to work with, and our entire team has such respect for her eye for spotting trends!”.
— Jenny Ross, Director of Concept at New Balance

SOURCES