SOPHICOLOR — Social Media Content + Strategy

BRAND: Sophicolor | sophicolor.com | Brockton, MA
DATE: 2017-2020
INDUSTRY: Textile Color — Apparel, Fashion, Footwear, Home
ROLE: Freelance Social Media Manager
PROJECT: Created and implemented a long-term growth strategy for the B2B brand’s Instagram account. The feed highlighted trending colors in fashion & home, featuring images from global publications.
DELIVERABLES: Social Media (Content Creation, Curation, Strategy), Instagram Account Management, Trend Research
TESTIMONIAL: “The work she did for us exactly met and exceeded our needs. We were delighted. Sophia has a discerning eye for unique, interesting color combinations. I highly recommend Sophia for several reasons; she delivers on time, understands business needs, knows social media intricacies and working with her is easy”.
— Mary Vigeant, Founder and President of Sophicolor

INSTAGRAM FEED

SOCIAL MEDIA POSTS — SOPHICOLOR OF THE WEEK

SOPHICOLOR STORIES

In 2016, I created a series of of palettes that were shared across Sophicolor’s social media channels. For each post, I selected the imagery and palette. I visually matched each image to colors found in Sophicolor's digital color library.